During this June 29 keynote at PowerUP Expo 2022, Sr. Product Marketing Manager Cristian IonescuCatrina discusses the growth in the market for BLDC and permanent magnet motors that address the market up to 400 W, and the factors that are driving the need for new solutions which are energy efficient and reliable. It introduces BridgeSwitch single- and three-phase motor driver IC family and the latest MotorXpert design tool - unique in the market - which makes design and certification simpler and faster, reducing time-to-market.